300 brides in a frenzy as Berektex Bride goes into administration

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UK bridal chain Berketex Bride has announced that it has ceased trading and gone into administration.

The Bridal store was launched more than 50 years ago selling wedding dresses, bridesmaids’ dresses and other wedding accessories.

However, it has confirmed that 11 outlets will be closing in the UK and one in Dublin; which will affect around 300 people who have placed orders.

Berketex Bride had 15 branches nationwide including concession in Debenhams. It employed roughly 80 members of staff and had annual sales of £1.5 million.

The Director of Berketex Bride has expressed his “sincerest apologies for the abrupt closure of the store.”

When a company goes into administration, an administrator will look at the viability of different aspects of the business and other options; this may include the sale of the brand, stock and the website.

Many customers have expressed distress at the firm’s collapse.

Liz Moseley said she was still “in shock”.

“I’m Absolutely heartbroken – I’ve had a confirmation from the administrator although I paid in full in August… they never made my dress so I am now without my dress [and] beyond disappointed,” she wrote.

Lorraine Burleigh said her daughter had lost her deposit on her dress.

“After speaking to the staff in the shop, they were in tears, they knew nothing about this until the announcement was made so it’s not any fault of theirs,” she wrote.

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